PMR Use case

A primary market research that involves Doctor Profiling, Brand Adoption, & Digital Preference for life sciences


The research project is to help our client:


Format of data Delivery

Collected data to be scripted and provided to client in form of an excel database

Report Presentation

Presentation of summed analysis of data captured

Data Delivery to client

Extract data from each correspondent

We ensured quality data capture

Interviewers with medical background

We recruited interviewers with medical background to enable effective communication with medical doctors

Best-in-class data collection application

We deployed a best-in-class data collection mobile application with GPS tracking

Training, coaching, M&E and motivation

We prioritized training on listening, question, and interviewing skills, with role plays, coaching, real-time support and team bonding activities to motivate all

Strict interviewer engagement terms

All interviewers have a legally binding engagement with PBR with strict terms with consequence of dismissal for dishonest behaviour

Interview script with scenario Q&A

Interviewers were provided scripts with scenario questions and answers for effective engagement of respondents

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