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PMR Use case
A primary market research that involves Doctor Profiling, Brand Adoption, & Digital Preference for life sciences
Purpose
The research project is to help our client:
- To understand healthcare professionals’ behavior as it relates to therapy areas of interest to the client.
- To identify healthcare professionals with high potential for use of the client’s medications.
- To provide guidance to access population of patients that would require client’s products.
- To understand healthcare professionals’ digital persona that will aid the development and execution of effective digital channel engagement efforts.
- To optimize resources through healthcare professionals targeting Deliverables
Deliverables
Format of data Delivery
Collected data to be scripted and provided to client in form of an excel database
Report Presentation
Presentation of summed analysis of data captured
Data Delivery to client
Extract data from each correspondent
We ensured quality data capture
Interviewers with medical background
We recruited interviewers with medical background to enable effective communication with medical doctors
Best-in-class data collection application
We deployed a best-in-class data collection mobile application with GPS tracking
Training, coaching, M&E and motivation
We prioritized training on listening, question, and interviewing skills, with role plays, coaching, real-time support and team bonding activities to motivate all
Strict interviewer engagement terms
All interviewers have a legally binding engagement with PBR with strict terms with consequence of dismissal for dishonest behaviour
Interview script with scenario Q&A
Interviewers were provided scripts with scenario questions and answers for effective engagement of respondents
