There is an exceptional opportunity for life sciences. In addition, companies are experiencing flattened growth of developed markets, expiration of patents leading to the up-selling of less expensive generic drugs, and tight regulations enforced in mature markets. To succeed demands having the right local insight, product portfolio, team, strategy, and tactics. PBR was established in 2015 with the aim of helping pharmaceutical companies leverage the opportunities in these markets by offering tailored solutions that optimize commercial success and overcome the evident challenges in the region.