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VERSUS™
A cloud-based real-world, non-observational pharmacy sell-out data
VERSUS™ offers access to user-friendly analysis and visualization of anonymized dispensing data collected from the retail pharmacies.
Ride on the potentials of community pharmacy stores
Retail and community pharmacies play a significant role in patients’ access to medicines globally. They have significant impact on the success of brands on the continent. Winning in Pharmacy demands having invaluable insight into the real-world dispensing trend of drug and its drivers in the retail pharmacy space.
VERSUS™ offers access to user-friendly analysis and visualization of anonymized dispensing data collected from the retail pharmacies to help you:
- Assess brand performance and the competitive landscape
- Identify opportunity for new products and formulations
- Track impact of marketing activities
- Forecast medicine utilisation in pharmacy settings
- And other bespoke analytics delivered to answer your specific questions
Beyond point-of-sale observational data
Going beyond just point-of-sale observational data, VERSUS™ offers access to real-world dispensing data generated throughout the day, weeks, and months of patient encounters with the pharmacist, and better represents the real trend of prescription and utilization of your brands.
VERSUS™ presents charts and graphs with user-friendly filters to analysis of:
- Brand dispensed
- Share of brand in the therapy area and trends analysis (using WHO ATC classification)
- Price analytics and comparison across therapy area classes
- Forecast medicine utilisation in pharmacy settings
- And other bespoke analytics delivered to answer your specific questions
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Kick-start your business planning with real-word data and market insight today
