Whitepaper

The antibiotic sector is one of the segments phased by the influx of new entrants into the market having price variations that are way below the price cap of the innovator brands/market leaders. Building on the economic situation plaguing the world with Nigeria having its fair share, most market leaders are barely seen struggling to …

Antibiotics: Share of Sub-segments and Use Trend of Pharmacies Read More »

The practice of assessing brand performance with internal sales data is no longer enough. Companies must now be externally focused, using real data to assess performance at the point of drug uptake, with such that data provides real insight on what happens all-day, all-week, all-month, and all-year uptake of drugs at pharmacies